Sydney · Available for 2 engagements from December
Paid media, SEO, email, AI video, websites, automations. Take the one thing you need, bundle a few, or hand me the whole go-to-market. Fixed price either way.
The stack I ship with
Claude Code
Supabase
Stripe
Cloudflare
Google Ads
Meta Ads
GA4
Search Console
GitHub
Figma
Shopify
Webflow
Resend
TikTok
Linear
NotionRecent results
lnkconnect.com · organic impressions, first 8 weeks
w/c 26 Jan1,312 in w/c 9 Mar
Services
Each one stands on its own with a fixed scope and a fixed price. Most clients start with one and add the next when the first is paying for itself.
A good fit if
Also worth a call if
Case studies
Wombat Crates · own venture · Sept 2026
Plastic moving-crate hire for Sydney's North Shore and Northern Beaches. Designed in Figma and Lovable, exported to GitHub and rebuilt properly with Claude Code: TanStack Start, Supabase bookings, Stripe Checkout, a postcode checker, a booking calendar that cannot outrun the stock, and an owner's dashboard behind a password.
Then the growth layer: Google Ads from day five, Microsoft Clarity recording every session, GA4 and Search Console wired in, twelve suburb pages and eight guides for search, and a daily indexing task that asks Google to crawl anything new.
Sydney law firm · retained client · 2022 to now
Sole owner of a Sydney law firm's digital presence. Rebuilt the site from scratch, then built a search engine of a different kind: practice-area and location pages, a steady article programme targeting high-intent legal queries, technical fixes, local SEO and monthly reporting the partners actually read.
Four years on, it is still retained. That is the metric I care about most. The firm prefers not to be named, so the site is shown blurred.
LNK Connect · own venture · 2026
LNK connects people facing high-stakes career decisions, into private equity, investment banking and consulting, with insiders already doing the job. A paid, confidential, one-to-one platform: expert profiles, booking, payments and the trust layer a product like this needs.
Built end to end with AI tooling, then given a content engine: long-form guides on breaking into each industry, each one briefed, written and structured for search before it was published. Organic impressions went from zero to over a thousand a week inside two months, and the platform now takes 25-plus inbound enquiries a week.
UK sales app · paid social launch · client confidential
A sales-focused start-up needed downloads in three months. Audience research, creative built around the product's one honest hook, and a campaign structure tested weekly. 6.5 million ad views, £1.60 per install, 37% over target.
Client not named at their request. Numbers from the end-of-campaign report.
Also: five years leading go-to-market inside venture-backed studios, including launches into the world's largest operators. Happy to talk through those on a call.
How we work together
Every engagement is scoped in writing and priced before it starts. No percentage of ad spend, no lock-in beyond the agreed term.
01 · One service
An ads account rebuilt, a site shipped, an email programme set up, a video pack delivered. Fixed scope, fixed price, clear finish line.
Fixed price per project
02 · Bundle
The usual pairings: ads plus landing pages, SEO plus content, email plus creative. One person operating them together, so each one makes the other work harder.
Monthly retainer, priced by bundle
03 · Whole go-to-market
Site, ads, search, email, creative, tracking and automations as a single system. Starts with a two-week launch sprint, then a monthly retainer.
Sprint fee plus monthly retainer
About
I started in markets at Nomura in London, the middle-office point of contact for two trading desks, which is where I learned to work to deadlines that do not move. Since 2020 I have built and run early-stage businesses in London and Sydney: a creator marketplace that became a marketing agency with multi-year retained clients, two consumer brands from design to shelf, and go-to-market for venture-backed studios.
What changed in the last two years is that one person with the right tools can now do the whole job. I build the product with Claude Code, I run the acquisition, I read the data, and I make the changes the same day. That is what go-to-market engineering means to me.
Questions
Founders and owners who want a specific job done well, or the whole go-to-market run by someone who can also build. Typically Australia and the UK, from local service businesses and e-commerce to early-stage software.
Both. Wombat Crates and LNK are real products with payments, databases and admin tooling, built by me. If you already have engineers I plug into their process; if you don't, you don't need them to launch.
Claude Code writes and ships the code with me reviewing every change. Higgsfield and similar tools produce video and creative that would otherwise need a shoot. Analysis of ads, search and session data is automated so the decisions happen weekly, not quarterly. The judgement is still a person's.
Single services are a fixed project price, quoted after a short call. Bundles and the full go-to-market are monthly retainers with a three-month minimum. No percentage of ad spend, and you always know the number before we start.
That is how most people do it. Start with the thing that hurts most, usually ads or the website, and add SEO or email once the first one is paying for itself. Bundles are priced lower than the same services bought separately.
You do. Code lives in your GitHub, ads in your accounts, data in your Supabase. Nothing is held hostage, and the handover is written so you could run it without me.
Next step
Twenty minutes, no deck. If I am not the right person for it, I will say so and point you at who is.